What to Include in your Wholesale Plus Size Catalogue

First of all, if you are a fashion retailer with plus size items on your catalogue, good for you! Fashion knows no body size and everyone is entitled to look good and feel good no matter how much they weigh or what size of clothes they wear. Wholesale plus size clothing is not just about stocking up on large sized items. As in any fashion catalogue, it is about functionality and diversity. Now, if you are not sure about which wholesale plus size items to include in your catalogue, here are some ideas on factors that plus size shoppers will consider in purchasing clothes.

1. Wholesale Plus Size Workout Clothes. Most plus size men and women are motivated by the goal of weight loss. And one way to further encourage this is by having the right kind of clothes for working out. Plus size customers may be looking for workout clothes that have good fit such as leggings with an elastic waist band. Durability is also an important factor to consider. It is also important for the fabric to be machine washable for convenience. As an entrepreneur, you might also want to consider including special plus size workout undergarments to complete your workout catalogue.

2. Wholesale Plus Size Bottoms. While there is nothing wrong about being curvy, a plus size man or woman’s clothes need not say it out loud. Include straight cut pants instead of the trendy figure hugging jeans. Make sure that the pants do not have large and elaborate back pockets because this can over emphasize a plus size woman’s buttocks. Of course, dark and solid colored leggings should be staples in a plus size catalogue.

3. Wholesale Plus Size Tops. The tendency for some plus size shopper is to choose clothes that are too big in an effort to play down the curves. However, this only does the exact opposite of the desired effect. Help educate your plus size customers by providing them with a selection of shirts that fall in the middle of the waist and blouses and blazers that go in a little in the midsection area of the body. These types of clothes complement a full figure and are comfortable to wear.

How to Find the Right Wholesale Plus Size Supplier

One of the main factors that can make or break a wholesale clothing business is the kind of supplier that you have. Sure, there are many wholesale clothing suppliers, whether offline or online. But finding the perfect match is a challenge in itself especially if your catalogue includes wholesale plus size clothing. First of all, getting into the wholesale plus size market is a good move for your wholesale clothing business because it could be your niche as an entrepreneur or it can be the factor that stands out among other wholesale clothing suppliers. The challenge here is finding the right wholesale plus size supplier that will provide you with competitively priced and top quality wholesale plus size clothing.

Where would you start and what qualities should you look for in a potential wholesale plus size supplier? Here are some ideas.

1. Look at their catalogue and see if they have a wide range of wholesale plus size apparel. If you are planning to specialize in plus size clothing, having a wide array of clothes to choose from is vital to stay afloat. Make sure they can provide you with basic women’s and men’s plus size clothes which would include, but not limited to, shirts, dresses, jackets, pants, skirts, dress pants, and even sports wear.

2. Make sure their prices are competitive enough. One way to measure if your potential wholesale plus size supplier’s price is “competitive enough” is to compute if you can resell that item for two to three times more and still remain competitive as a retailer.

3. Look at the quality of their clothes. Some plus size designers take for granted their clientele. Just because someone is plus size doesn’t mean they do not want to look fashionable. This mentality sometimes leads plus sized men and women to settle for clothes that leave a lot to be desired. As a wholesale plus size retailer, put value on the quality of clothes that a potential supplier will provide. Your customers will surely notice and appreciate it if you make an extra effort to seek out the best wholesale plus size clothing available and they will reward you for it.

Tips on Marketing Wholesale Plus Size Clothing

As an entrepreneur, how do you market your wholesale plus size items without being offensive? When it comes to marketing to the wholesale plus size market, the key is not just getting your audience to buy your clothes. The key is to engage them and to make them feel part of a community. That is how you stand out in a sea of other wholesale plus size entrepreneurs—build a genuine connection with your target market.

Here are some simple and effective ways to market and advertise wholesale plus size clothing.

1. Cultivate loyalty among your clients. The key to business longevity is repeat sales. And one way to ensure this is to cultivate loyalty among your clients. Aside from giving them discounts and freebies, you can do this by adding value not just to their purchase but to their lives in general. Incorporate useful and factual articles in your website and include a forum where your clients can come together and exchange fashion tips, among others. Share fashion tips for plus size women or feature famous fashionable plus size men and women. You can also feature a particular item from your wholesale plus size catalogue and show them different ways on how to wear it.

2. Make sure to use politically correct terms. The idea here is to be size-sensitive but not patronizing. You will find this tip most useful when writing articles for your website. For example, instead of saying “as you lose weight”, you can say “as your body changes shape”; or instead of saying “comfortable clothing while working out”, you can choose to say “comfortable clothing during movement.”

3. Send the message out with flyers. Flyers may be an odd choice for a marketing tool if your business is based online but it’s a good starting point to lead them to you. Since you have a particular target market for wholesale plus size clothing, you have to be strategic in choosing where to distribute it. For example, you can coordinate with a local gym or fitness center and ask them to distribute your flyers for you.

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