Wholesale Plus Size Fashion Trends

Wholesale Plus Size L2844 - Plus Size Pants (9 prepack)

Who says looking fashionable is just for size two women? Fashion is universal—regardless of dress size and body shape. Some plus size women may feel that fashion trends are not applicable to them but we are here to tell you that it is farthest from the truth. Fashion trends are just as universal as fashion itself and here are some recurring and classic fashion trends that are 100% plus size-friendly.

1. Wholesale Plus Size Jeans and Leggings. Even though skinny jeans put emphasis on the hips, thighs and butt (which plus size women may think as unflattering), it is a classic trend that plus size women can wear. Just make sure that you choose skinny jeans in a dark wash and pair it with a pair of flattering high boots and a long top that will cover up the hips, thighs and butt.

2. Wholesale Plus Size Tops. When it comes to plus size tops, the tunic comes to mind. The tunic is the ultimate top for comfort dressing as well as for plus size women but it should be worn with caution. A tunic that is too roomy may do more harm than good. Tunics are especially great if they narrow a little at the waist and have a darting at the bust. Another variation of the tunic is the “tress”—a dress/tunic hybrid that combines the length of a dress and the tailoring of a tunic. Another plus size-friendly fashion trend are animal-inspired printed tops. The big, bold prints complement a full figure and it offers a bold, no-fail fashion statement.

3. Belts. These days, we are seeing more and more women resort to instant hourglass figures by cinching the waist with belts. This trend is applicable for both plus size and average sized women. Always remember that wider belts can break up the top half of the body. Wear your belt higher than your natural waist especially if you are thinner under the bust line.

4. Boots. Gone are the days when boots were just for those with twig-like legs. Booties, ankle boots and mid-calf boots are all trendy and plus size-friendly footwear that are a perfect match to a wide variety of outfits.

More wholesale plus size fashion tips in store so keep reading this blog.

Tips For Purchasing Wholesale Plus Size Dresses Online

Plus Size Print Dress (6 prepack)

Purchasing a wholesale plus size dress is hard enough as it is, purchasing it online makes it even harder and trickier. Whether you are a wholesale plus size retailer or a plus size fashionista in search of great fashion deals, here are some tips to help you maximize the online shopping experience.

1. Carefully consider the sizes. When shopping online, you can do this by looking at all the pictures and carefully examining the sizing charts. Take your own body measurements and choose the size that comes closest. It is better to go larger because it is easier to make alterations on a dress that is bigger than it is altering a dress to make it larger.

2. Avoid shapeless wholesale plus size dresses. Simply covering up will not work wonders for plus size figures. In fact, it does the exact opposite—it makes plus size women look even larger. Do not be afraid of your curves. Look for clothes that fit and have distinguishable shapes.

3. Do not be afraid of color. While it is true that black can make you look slimmer, wearing black all the time is not a fashionable choice at all. Besides, not all women look good in black because it has the tendency to wash out the skin tone by making it appear pale and drawn. Adding color to your selection of wholesale plus size dresses will not just brighten your complexion, it will also draw attention to your facial features.

4. Avoid plus size dresses with large and flamboyant patterns. Whether you are purchasing as an entrepreneur or an individual buyer, remember that the size of the pattern on the dress should more or less match the actual size of the wearer. Stripes are also tricky. Vertical stripes can make you look taller and slimmer but horizontal stripes should be avoided because it “chops” up the body and thus makes it look heavier and wider—which is what plus size women are trying to avoid in the first place.

Keep reading this blog for more tips on wholesale plus size fashion.

What to Include in your Wholesale Plus Size Catalogue

First of all, if you are a fashion retailer with plus size items on your catalogue, good for you! Fashion knows no body size and everyone is entitled to look good and feel good no matter how much they weigh or what size of clothes they wear. Wholesale plus size clothing is not just about stocking up on large sized items. As in any fashion catalogue, it is about functionality and diversity. Now, if you are not sure about which wholesale plus size items to include in your catalogue, here are some ideas on factors that plus size shoppers will consider in purchasing clothes.

1. Wholesale Plus Size Workout Clothes. Most plus size men and women are motivated by the goal of weight loss. And one way to further encourage this is by having the right kind of clothes for working out. Plus size customers may be looking for workout clothes that have good fit such as leggings with an elastic waist band. Durability is also an important factor to consider. It is also important for the fabric to be machine washable for convenience. As an entrepreneur, you might also want to consider including special plus size workout undergarments to complete your workout catalogue.

2. Wholesale Plus Size Bottoms. While there is nothing wrong about being curvy, a plus size man or woman’s clothes need not say it out loud. Include straight cut pants instead of the trendy figure hugging jeans. Make sure that the pants do not have large and elaborate back pockets because this can over emphasize a plus size woman’s buttocks. Of course, dark and solid colored leggings should be staples in a plus size catalogue.

3. Wholesale Plus Size Tops. The tendency for some plus size shopper is to choose clothes that are too big in an effort to play down the curves. However, this only does the exact opposite of the desired effect. Help educate your plus size customers by providing them with a selection of shirts that fall in the middle of the waist and blouses and blazers that go in a little in the midsection area of the body. These types of clothes complement a full figure and are comfortable to wear.

How to Find the Right Wholesale Plus Size Supplier

One of the main factors that can make or break a wholesale clothing business is the kind of supplier that you have. Sure, there are many wholesale clothing suppliers, whether offline or online. But finding the perfect match is a challenge in itself especially if your catalogue includes wholesale plus size clothing. First of all, getting into the wholesale plus size market is a good move for your wholesale clothing business because it could be your niche as an entrepreneur or it can be the factor that stands out among other wholesale clothing suppliers. The challenge here is finding the right wholesale plus size supplier that will provide you with competitively priced and top quality wholesale plus size clothing.

Where would you start and what qualities should you look for in a potential wholesale plus size supplier? Here are some ideas.

1. Look at their catalogue and see if they have a wide range of wholesale plus size apparel. If you are planning to specialize in plus size clothing, having a wide array of clothes to choose from is vital to stay afloat. Make sure they can provide you with basic women’s and men’s plus size clothes which would include, but not limited to, shirts, dresses, jackets, pants, skirts, dress pants, and even sports wear.

2. Make sure their prices are competitive enough. One way to measure if your potential wholesale plus size supplier’s price is “competitive enough” is to compute if you can resell that item for two to three times more and still remain competitive as a retailer.

3. Look at the quality of their clothes. Some plus size designers take for granted their clientele. Just because someone is plus size doesn’t mean they do not want to look fashionable. This mentality sometimes leads plus sized men and women to settle for clothes that leave a lot to be desired. As a wholesale plus size retailer, put value on the quality of clothes that a potential supplier will provide. Your customers will surely notice and appreciate it if you make an extra effort to seek out the best wholesale plus size clothing available and they will reward you for it.

Tips on Marketing Wholesale Plus Size Clothing

As an entrepreneur, how do you market your wholesale plus size items without being offensive? When it comes to marketing to the wholesale plus size market, the key is not just getting your audience to buy your clothes. The key is to engage them and to make them feel part of a community. That is how you stand out in a sea of other wholesale plus size entrepreneurs—build a genuine connection with your target market.

Here are some simple and effective ways to market and advertise wholesale plus size clothing.

1. Cultivate loyalty among your clients. The key to business longevity is repeat sales. And one way to ensure this is to cultivate loyalty among your clients. Aside from giving them discounts and freebies, you can do this by adding value not just to their purchase but to their lives in general. Incorporate useful and factual articles in your website and include a forum where your clients can come together and exchange fashion tips, among others. Share fashion tips for plus size women or feature famous fashionable plus size men and women. You can also feature a particular item from your wholesale plus size catalogue and show them different ways on how to wear it.

2. Make sure to use politically correct terms. The idea here is to be size-sensitive but not patronizing. You will find this tip most useful when writing articles for your website. For example, instead of saying “as you lose weight”, you can say “as your body changes shape”; or instead of saying “comfortable clothing while working out”, you can choose to say “comfortable clothing during movement.”

3. Send the message out with flyers. Flyers may be an odd choice for a marketing tool if your business is based online but it’s a good starting point to lead them to you. Since you have a particular target market for wholesale plus size clothing, you have to be strategic in choosing where to distribute it. For example, you can coordinate with a local gym or fitness center and ask them to distribute your flyers for you.

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Fashion Tips for Wholesale Plus Size Styling (Part I)

Plus-sized women are often the most challenged clients for stylists. Not only is there a limited number of wholesale plus size clothing available for plus size women, but designers are just not so quick to create styles for full-figured female clientele. For stylists who have gone out of their way to welcome curvy women into their fashion world, here are a few tips they share when it comes to styling wholesale plus size tops and wholesale plus size dresses.

1. Full-figured women require big dresses and big accessories. As with previous blog, plus-sized women need statement fashion jewelry pieces to go with their curvy figures. Anything itsy-bitsy in size will only highlight the flaws and bring out some areas we do not want accentuated. Additionally, small pieces will only make you look bigger so opt for plus size bags, jewelry, and wholesale dresses that are proportionate to your figure.


2. Great fitting wholesale plus size clothing should be an investment. Wholesale plus size should have a great structure and great fit to prevent you from looking bulky. Purchase wholesale plus size microfiber jackets to give you an hourglass shape.

3. Stay away from clingy fabrics. Clingy fabrics will only cling to the wrong places so plus-sized women should avoid them. To remember this one easily, keep in mind that the wholesale plus size clothing should shape the body, not the other way around. When the body shapes the clothing, it will only accentuate the areas we’d rather are hidden.

Women Plus Size Top (6 prepack)

4. Darker colors are your best option. Dark colors such as navy blue, black, burgundy, and dark purple create the illusion of a slimmer figure because it absorbs light better though at times, it may be hot.

5. A great tailor or seamstress is your best weapon. Have wholesale plus size tops tailored to fit you perfectly. The fit and structure is more important than the style, color, and pattern. There’s no sense in wearing bold prints if the fit is not flattering nor does it compliment your figure.

When shopping for wholesale plus size clothing, the most important factor is how it fits your figure. As plus-sized women, the outfits we wear should flatter our curves and highlight the areas we want to show off.

Setting up a Wholesale Plus Size Business for Women

Plus size women is quickly becoming a growing market niche in the fashion industry. More and more stores and wholesalers are starting to include wholesale plus size clothing in their collection. This means selling wholesale plus size lingerie, wholesale plus size tops, wholesale plus size athletic wear, and wholesale plus size winter wear. When selling retail, here are some tips to get you started for your wholesale plus size business.

1. Research the target market first and know customers before purchasing wholesale plus size clothing. The sizes are very important because these are the most important factors that customers factor in when purchasing plus size apparel. Plus sizes normally run from sizes 14 to 44 and sometimes include the petites and tall sizes. Wholesale plus size lingerie sizes are from 36D to 40DDD, including F, G, and H.

2. Find out what the latest styles and trends in wholesale plus size clothing are and purchase these for your customers. Check out fashion blogs and online magazines to know what plus size women are buying nowadays.




3. Online suppliers are your best when looking for wholesale plus size clothing suppliers. More and more wholesalers are starting to incorporate quality and trendy fashion apparel for plus size women. Browse through a supplier’s catalog, research feedback, and find out what the shipping options are to know which ones are right for your business. While wholesale prices are especially lower, some online wholesale plus size wholesalers offers extremely affordable prices so don’t forget to check them out too.

4. Additionally, you might also want to consider getting wholesale plus size clothing from overstock wholesalers. Overstock wholesalers buy overstock wholesale plus size apparel from manufacturers for extra affordable prices.

5. Apparel stores usually have magazines, brochures, and catalogs that you can subscribe to, both free and paid. Subscribe to these to find out more information about the latest trends in the fashion industry, particularly in the plus size market niche. These stores also offer directories of wholesale plus size apparel distributors that you can contact and buy from.



Orange Zone Inc. is a premier source of wholesale plus size clothing for women. Hundreds of wholesale plus size tops, velour sets, coats, jackets, leggings, and jeans are available for plus size women. Orange Zone also offers wholesale men’s and women’s clothing and accessories.